Retention on Finance Renewals

The Challenge

BMW / MINI Retailer Group required assistance with improving their Retention on Finance Renewals Missed opportunities and revenue for the Retailers had to be resolved immediately.

Services required from MMUK:

Lack of resources in-house

No consistent process for Finance Renewal communication

Follow-up call post appointment

The Solution

Access to Retailers Retention System provided to MMUK

Call script and offers provided to team

Calls undertaken and either a telephone or showroom appointment made

Leads passed to Retailer contact for immediate contact

The Result

+17%

Increase in Retention over 4 month period

24%

Conversion to appointment

25%

Conversion from lead to sale

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