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SEAT Lost Leads

The Challenge

A SEAT Retailer required resource to provide outbound call follow ups for Lost Leads on Sales enquiries.

Services required from MMUK:

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Additional resource

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Consistent process

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Reactivating sales leads / increasing conversions

The Solution

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Structured consistent process for call handling and passing qualified reactivated leads to the Sales Team

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Weekly reports tracking penetration rates and identifying reasons for not purchasing etc.

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NB: Highlighted the importance of Retailer Sales Teams maximising opportunities to prevent a high defection rate

The Result / ROI

734

Prospects

41%

Successful Connections

14.10%

Penetration Rate

15%

Purchased Elsewhere

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