BMW Dealer

The Challenge

BMW Dealer required resource to follow up on digital enquiries:

Services required from MMUK:

Additional resource

Consistent process

Increase sales leads / conversions

The Solution

Structured consistent process for call handling and passing qualified leads to the Sales Team

Weekly reports tracking penetration rates

Data cleanse activity (Customer data updated if incorrect on DMS) identified to further enhance Retailers database

The Result / ROI

41

Digital Leads

57%

Penetration Rate of Leads

51%

Connection Rate

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