Car Leasing Company

The Challenge

Car leasing company required resource to provide outbound call follow ups for their end of term campaign:

Services required from MMUK:

Additional resource

Consistent process

Increase lease extensions / new lease conversions

The Solution

Structured consistent process for call handling and passing qualified leads to the Retentions Team

Weekly reports tracking penetration rates and identifying reasons for not extending or taking a new lease etc.

Data cleanse activity (Customer data updated if incorrect) identified to further enhance leasing companies database

The Result / ROI

37

Digital Leads

74%

Penetration Rate

38%

Appointments Booked

Need more info?

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