A BMW dealer was keen to increase their End Of Warranty Check conversions to drive incremental revenue into the Aftersales business and believed that retention processes were not being exploited to full potential.
Three key areas were identified:
Lack of resources in-house
No real process for EOWC
Loss of Customers and Revenue
Data for 2 months were supplied
Access to the dealers DMS provided to make bookings thus eliminating any additional work for the dealer
Opportunity to upsell and cleanse customer data on each call
Outbound calls were made to the data sets maximum 3 attempts
Conversion rate to booking
“Not only can we measure our effectiveness in dealing with our customers, we can measure our return on investment with Motor Marketing. They have been extremely useful in our efforts to generate business and retaining more customers in Sales and Service.”
Josh Simmons, Group Marketing Manager, Specialist Cars
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