End Of Warranty Check

The Challenge

A BMW dealer was keen to increase their End Of Warranty Check conversions to drive incremental revenue into the Aftersales business and believed that retention processes were not being exploited to full potential.

Three key areas were identified:

Lack of resources in-house

No real process for EOWC

Loss of Customers and Revenue

The Solution

Data for 2 months were supplied

Access to the dealers DMS provided to make bookings thus eliminating any additional work for the dealer

Opportunity to upsell and cleanse customer data on each call

Outbound calls were made to the data sets maximum 3 attempts

The Result

48%

Conversion rate to booking

20%

ROI

£9,360

Increased revenue

“Not only can we measure our effectiveness in dealing with our customers, we can measure our return on investment with Motor Marketing. They have been extremely useful in our efforts to generate business and retaining more customers in Sales and Service.”