BMW Motorrad Dealer

The Challenge

BMW Motorrad Dealer required resource to manage their inbound service bookings and improve their bookings process:

Services required from MMUK:

Additional resource

Consistent process

Increase booking rates / conversions

The Solution

Structured consistent process for call handling and booking into the Retailers DMS

Weekly reports tracking penetration rates and identifying reasons for not booking etc.

Data cleanse activity (Customer data updated if incorrect on DMS) identified to further enhance Retailers database

Service Plan upsell leads passed to Dealer

The Result / ROI

569

Total calls answered

1%

Abandoned rate

353

WIP's created

44.67

ROI

What They Say…

Exceptional Partnership with Motor Marketing Ltd

Since February 2022, we have been collaborating with Motor Marketing Ltd. to manage our inbound aftersales calls for Motorrad bookings. The partnership has been extremely fruitful, marked by:
Exceptional Customer Service: The team's professionalism and proactive approach have resulted in exceptional customer experience and conversions.
Impressive Revenue Generation: The collaboration has driven significant revenue growth, with the latest ROI standing at an impressive 44.67.
Seamless Operations: No task is too big or small for the Motor Marketing Ltd. team, showcasing their versatility and commitment to delivering excellence.
Strong Working Relationship: We have developed a great working rapport with the Motor Marketing Ltd. team, enabling smooth and productive collaboration.

Overall, we are highly satisfied with the partnership and would strongly recommend Motor Marketing Ltd. to anyone seeking top-notch aftersales call management services

Darragh Burns, Assistant Aftersales Manager, BMW Park Lane

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