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BMW Motorrad Dealer

The Challenge

BMW Motorrad Dealer required resource to manage their inbound service bookings and improve their bookings process:

Services required from MMUK:

Additional resource

Consistent process

Increase booking rates / conversions

The Solution

Structured consistent process for call handling and booking into the Retailers DMS

Weekly reports tracking penetration rates and identifying reasons for not booking etc.

Data cleanse activity (Customer data updated if incorrect on DMS) identified to further enhance Retailers database

Service Plan upsell leads passed to Dealer

The Result / ROI

569

Total calls answered

1%

Abandoned rate

353

WIP's created

44.67

ROI

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