VW Dealer required resource to manage outbound aftersales calls for MOT, SVC Bookings & Technical Events. Service Plan upsells were also included in each contact:
Services required from MMUK:
Additional resource
Consistent process
Service Plan Upsell
Increase booking rates / conversions
The Solution
Structured consistent process for call handling and booking into the Retailers DMS
Weekly reports tracking penetration rates and identifying reasons for not booking etc.
Data cleanse activity (Customer data updated if incorrect on DMS) identified to further enhance Retailers database
Service Plan upsell leads passed to Dealer
The Result / ROI
38%
Overall Penetration rate*
£50,000
Revenue generated from campaign
44
Service Plan upsell leads
17
ROI
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