+44 (0) 2394 211 236 CAREERS

VW dealer – Aftersales Retentions

The Challenge

VW Dealer required resource to manage outbound aftersales calls for MOT, SVC Bookings & Technical Events. Service Plan upsells were also included in each contact:

Services required from MMUK:

Tick

Additional resource

Tick

Consistent process

Tick

Service Plan Upsell

Tick

Increase booking rates / conversions

The Solution

Tick

Structured consistent process for call handling and booking into the Retailers DMS

Tick

Weekly reports tracking penetration rates and identifying reasons for not booking etc.

Tick

Data cleanse activity (Customer data updated if incorrect on DMS) identified to further enhance Retailers database

Tick

Service Plan upsell leads passed to Dealer

The Result / ROI

38%

Overall Penetration rate*

£50,000

Revenue generated from campaign

44

Service Plan upsell leads

17

ROI

Need more info?

Contact us to see how we can support your business.

Latest Case Studies

Shevani taking a call whilst looking at data on her laptop

Inbound Aftersales Case Study

The client had an abandoned rate of 25% on inbound…

A call centre employee working at her computer

OEM Case Study – Lost Leads

The client required a specialist automotive contact centre team to…

Mini Dealership

MINI Teleservices

A MINI Retailer Group required resource to manage their backlogged…

TOP