VW Dealer

The Challenge

VW Dealer required resource to manage outbound aftersales calls for MOT, SVC Bookings & Technical Events. Service Plan upsells were also included in each contact:

Services required from MMUK:

Additional resource

Consistent process

Service Plan Upsell

Increase booking rates / conversions

The Solution

Structured consistent process for call handling and booking into the Retailers DMS

Weekly reports tracking penetration rates and identifying reasons for not booking etc.

Data cleanse activity (Customer data updated if incorrect on DMS) identified to further enhance Retailers database

Service Plan upsell leads passed to Dealer

The Result / ROI


Overall Penetration rate*


Revenue generated from campaign


Service Plan upsell leads



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