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BMW/MINI Retailer Group - Teleservices

The Challenge

BMW / MINI Retailer Group required resource to manage their backlogged Teleservices Tickets and Customer Contact. Missed opportunities and revenue for the Retailers had to be resolved immediately.

Services required from MMUK:

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Additional resource

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Consistent process

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Automation for ticket closing

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Increase booking rates / conversions

The Solution

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Teleservices ticket closing fully automated.

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Structured consistent process for call handling and booking into the Retailers DMS.

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Weekly reports tracking penetration rates and identifying reasons for not booking etc.

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Data cleanse activity (Preferred Service Partner and Customer Information incorrect on DMS) identified to further enhance Retailers database.

The Result / ROI

67%

Penetration rate

2418

Unique Vehicles

38.89

ROI

780

Booked

Need more info?

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