Car Leasing Company

The Challenge

Car leasing company required resource to provide outbound call follow ups for their end of term campaign:

Services required from MMUK:

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Additional resource

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Consistent process

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Increase lease extensions / new lease conversions

The Solution

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Structured consistent process for call handling and passing qualified leads to the Retentions Team

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Weekly reports tracking penetration rates and identifying reasons for not extending or taking a new lease etc.

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Data cleanse activity (Customer data updated if incorrect) identified to further enhance leasing companies database

The Result / ROI

37

Digital Leads

74%

Penetration Rate

38%

Appointments Booked

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