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BMW Digital Leads

The Challenge

BMW Dealer required resource to follow up on digital enquiries:

Services required from MMUK:

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Additional resource

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Consistent process

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Increase sales leads / conversions

The Solution

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Structured consistent process for call handling and passing qualified leads to the Sales Team

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Weekly reports tracking penetration rates

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Data cleanse activity (Customer data updated if incorrect on DMS) identified to further enhance Retailers database

The Result / ROI

41

Digital Leads

57%

Penetration Rate of Leads

51%

Connection Rate

Need more info?

Contact us to see how we can support your business.

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