What does an automotive CRM do?
The purpose of any CRM is to streamline the customer journey, making it more personal for the customer and more efficient for the company. It does this by providing the following key services:
Lead Management: your CRM will let you track sales leads wherever they originate, whether as the result of an online enquiry, an inbound phone call, a B2B referral, a personal recommendation, or a client walking in off the street.
Lead Nurturing and Generation: your CRM can automatically generate responses to these incoming leads based on the captured contact data. This ensures you are the first to respond to a query, generating a positive first impression of your company.
Improved Communication: not only will your CRM allow you to keep track of all customer touchpoints, you can also create personalised and automated communications to your clients at key stages of their sales journey.
Transparency and Reporting: your CRM allows you to focus on each individual customer journey at a minute level, following how the deal has developed and which of your staff have helped nurture the lead. It also allows you to pull back and view your client base as a whole to identify patterns that might be affected by particular marketing channels.