57%
Overall Penetration Rate to Booked WIP’s*
30%
Penetration Rate from campaign
17%
Identified update of Preferred Services Partner
*Includes booked by MMUK & Already booked through another campaign i.e., EOWC, MOT, Service reminders, Deferred Work Data based on Q1 2022 Teleservices Tickets for a BMW/MINI Retailer